Building A Digital Media Business: Jamie Koll Founder of Girls Who Eat

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Building A Digital Media Business: Jamie Koll Founder of Girls Who Eat

Jamie Koll started Girls Who Eat as an Instagram account reviewing NYC restaurants in 2014. A health turning point reshaped her priorities, and she pivoted the account into a platform for ingredient education and non-toxic product discovery. Fast forward to 2026: what started as a creator account turned out to be the front door to a digital media business now spanning LinkedIn, Pinterest, Substack, Instagram, plus a product marketplace of more than 5,000 vetted products.

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