100% Pure is a non-toxic skincare and makeup brand free from synthetic fragrance, parabens, and sulfates, formulated instead with fruit pigments, botanical extracts, and plant-based oils. Its makeup line uses real fruit and vegetable pigments to color products, from mascara tinted with black tea to cheek stains from cranberries, and its skincare reaches for ingredients like bakuchiol, rosehip oil, and green tea. One of our go-to picks when you want non-toxic makeup that actually performs.
