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100% Pure

100% Pure is a non-toxic skincare and makeup brand free from synthetic fragrance, parabens, and sulfates, formulated instead with fruit pigments, botanical extracts, and plant based oils. Its makeup line uses real fruit and vegetable pigments to color products, from mascara tinted with black tea to cheek stains from cranberries, and its skincare reaches for ingredients like bakuchiol, rosehip oil, and green tea. One of our go to picks when you want non-toxic makeup that actually performs.

20% Off
at 100% Pure
with code GIRLSWHOEAT
Why We Vetted 100% Pure
Free from synthetic fragrance, parabens, and sulfates, with most products formulated instead with real fruit and vegetable pigments, botanical extracts, and plant based oils like rosehip and bakuchiol.
55 products
Acai Pulp Facial Scrub
Acai Pulp Facial Scrub

Code GIRLSWHOEAT for 20% Off on 100% Pure

Apple Enzyme Resurfacing Serum
Apple Enzyme Resurfacing Serum

Code GIRLSWHOEAT for 20% Off on 100% Pure

Argan Oil
Argan Oil

Code GIRLSWHOEAT for 20% Off on 100% Pure

Bakuchiol Face Oil
Bakuchiol Face Oil

Code GIRLSWHOEAT for 20% Off on 100% Pure

  • Bestseller
Bakuchiol Moisturizer
Bakuchiol Moisturizer

Code GIRLSWHOEAT for 20% Off on 100% Pure

Bamboo Blur Powder
Bamboo Blur Powder

Code GIRLSWHOEAT for 20% Off on 100% Pure

BB Cream
BB Cream

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Black Tea Grass Jelly Antioxidant Moisturizer
Black Tea Grass Jelly Antioxidant Moisturizer

Code GIRLSWHOEAT for 20% Off on 100% Pure

Black Tea Grass Jelly Antioxidant Serum
Black Tea Grass Jelly Antioxidant Serum

Code GIRLSWHOEAT for 20% Off on 100% Pure

Bright Eyes Masks
Bright Eyes Masks

Code GIRLSWHOEAT for 20% Off on 100% Pure

Charcoal Clay Cleanser
Charcoal Clay Cleanser

Code GIRLSWHOEAT for 20% Off on 100% Pure

Cocoa Pigmented Bronzer
Cocoa Pigmented Bronzer

Code GIRLSWHOEAT for 20% Off on 100% Pure

  • Bestseller
Coffee Bean Caffeine Eye Cream
Coffee Bean Caffeine Eye Cream

Code GIRLSWHOEAT for 20% Off on 100% Pure

Creamy Long Last Liner
Creamy Long Last Liner

Code GIRLSWHOEAT for 20% Off on 100% Pure

Deep Detox Mask (Tea Tree)
Deep Detox Mask (Tea Tree)

Code GIRLSWHOEAT for 20% Off on 100% Pure

Fermented Rice Water Face Serum
Fermented Rice Water Face Serum

Code GIRLSWHOEAT for 20% Off on 100% Pure

  • Bestseller
Fruit Pigmented 2nd Skin Concealer
Fruit Pigmented 2nd Skin Concealer

Code GIRLSWHOEAT for 20% Off on 100% Pure

  • Bestseller
Fruit Pigmented 2nd Skin Foundation
Fruit Pigmented 2nd Skin Foundation

Code GIRLSWHOEAT for 20% Off on 100% Pure

Fruit Pigmented Better Naked Makeup Palette
Fruit Pigmented Better Naked Makeup Palette

Code GIRLSWHOEAT for 20% Off on 100% Pure

Fruit Pigmented Cream Foundation
Fruit Pigmented Cream Foundation

Code GIRLSWHOEAT for 20% Off on 100% Pure

  • Bestseller
Fruit Pigmented Eye Shadow
Fruit Pigmented Eye Shadow

Code GIRLSWHOEAT for 20% Off on 100% Pure

  • Bestseller
Fruit Pigmented Gemmed Luminizer
Fruit Pigmented Gemmed Luminizer

Code GIRLSWHOEAT for 20% Off on 100% Pure

Fruit Pigmented Healthy Foundation
Fruit Pigmented Healthy Foundation

Code GIRLSWHOEAT for 20% Off on 100% Pure

  • Bestseller
Fruit Pigmented Long Last Concealer
Fruit Pigmented Long Last Concealer

Code GIRLSWHOEAT for 20% Off on 100% Pure

Fruit Pigmented Powder Foundation
Fruit Pigmented Powder Foundation

Code GIRLSWHOEAT for 20% Off on 100% Pure

  • Bestseller
Fruit Pigmented Pretty Naked Makeup Palette
Fruit Pigmented Pretty Naked Makeup Palette

Code GIRLSWHOEAT for 20% Off on 100% Pure

Fruit Pigmented Rose Gold Makeup Palette
Fruit Pigmented Rose Gold Makeup Palette

Code GIRLSWHOEAT for 20% Off on 100% Pure

Fruit Pigmented Tinted Moisturizer
Fruit Pigmented Tinted Moisturizer

Code GIRLSWHOEAT for 20% Off on 100% Pure

Fruit Pigmented Water Foundation
Fruit Pigmented Water Foundation

Code GIRLSWHOEAT for 20% Off on 100% Pure

Glossing Conditioner (Yuzu and Pomelo)
Glossing Conditioner (Yuzu and Pomelo)

Code GIRLSWHOEAT for 20% Off on 100% Pure

Glossing Shampoo (Yuzu and Pomelo)
Glossing Shampoo (Yuzu and Pomelo)

Code GIRLSWHOEAT for 20% Off on 100% Pure

Glossy Locks Grow More Conditioner
Glossy Locks Grow More Conditioner

Code GIRLSWHOEAT for 20% Off on 100% Pure

  • Bestseller
Green Tea EGCG Concentrate Face Cream
Green Tea EGCG Concentrate Face Cream

Code GIRLSWHOEAT for 20% Off on 100% Pure

Green Tea EGCG Concentrate Face Serum
Green Tea EGCG Concentrate Face Serum

Code GIRLSWHOEAT for 20% Off on 100% Pure

Green Tea Fiber Brow Builder
Green Tea Fiber Brow Builder

Code GIRLSWHOEAT for 20% Off on 100% Pure

Healthy Scalp Conditioner (Burdock and Neem)
Healthy Scalp Conditioner (Burdock and Neem)

Code GIRLSWHOEAT for 20% Off on 100% Pure

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